The mobile handset market has been transformed in the last couple of years from a mobile infrastructure controlled market to one that more adheres to the marketing principles of retail multimedia computing.

Where once the shapes, sizes, colours, menus and functionality reflected the networks that the devices operated on, today's communication terminals reflect the tastes of a their early adopter prime market, a market moved by powerful mobile multimedia applications and not classical voice centric functionality.

LTE Device Distribution

A couple of years ago GSM mobile device distribution was done exclusively by supplier and operator franchises. The LTE terminal market will most probably be supported on a world wide basis by retail super-chains and be subjected to the same shelf space and position pressures as other retail multimedia devices (laptops, streaming devices etc...).

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